The iconic Budweiser Clydesdales are known for their majestic presence and their starring roles in many beloved commercials. However, one particular ad stands out not only for its emotional impact but also because it was broadcast only once. On Sunday, February 3, 2002, during Super Bowl XXXVI, these magnificent horses took part in a deeply moving tribute that honored the lives lost during the tragic events of September 11, 2001.
Image Credit from YouTube video
A Solemn Bow in Honor of 9/11 Victims
In a brief yet powerful moment, the Clydesdales made their way through the streets of New York City, eventually arriving at a vantage point where they could see the skyline. As the camera panned across the scene, the horses paused in front of the former site of the World Trade Center, where the twin towers once stood tall. The final, unforgettable gesture was a solemn bow, as the horses lowered their heads in a moment of respect for the victims of the 9/11 attacks.
The commercial, titled *Clydesdale Respect*, was created as a heartfelt tribute to those affected by the devastating events of September 11. Anheuser-Busch, the American beer company behind the iconic Clydesdales, wanted to express their condolences in a way that resonated with the nation. The ad was a quiet yet poignant gesture that communicated solidarity, respect, and mourning during a time when America was still healing from the tragedy.
Image Credit from YouTube video
An Unforgettable Tribute
Despite its brevity, the impact of the commercial was profound. Budweiser chose to air the commercial only once, during Super Bowl XXXVI, ensuring that the tribute would remain a unique and special moment in the hearts of viewers. The decision to broadcast it just one time added to its exclusivity and significance, making it a lasting memory for those who witnessed it.
Anheuser-Busch later reflected on the overwhelming response to the ad. “We are proud to be an American beer company, and we wanted to respectfully honor those affected by the events of September 11th,” a spokesperson said. The company emphasized that the use of their beloved Clydesdales to deliver the tribute was their way of connecting with the American people, expressing sentiments of unity and compassion.
