The item in the photos is a vintage Electrolux canister vacuum, commonly referred to by sellers and collectors as the Electrolux SUPER J, and often associated with the Model 1401 and the “Golden J Jubilee” designation.
Official/Common Name
Brand: Electrolux
Product type: Canister vacuum cleaner
Common collector/seller names: Electrolux Super J, Electrolux 1401, Golden J Jubilee
Why “Super J” matters: “J” is used in Electrolux naming for a generation/style family recognized by collectors—typically emphasizing compact canister form, strong suction, and a durable motor unit.
When It Came Out (Time Period)
Electrolux’s Super J-style canisters are generally associated with the mid-century to late-20th-century transition period, and the “Jubilee/Golden” labeling is typically used to signal a commemorative or special-edition marketing run.
Most often dated by collectors to the late 1960s to early 1970s range (model-number and styling dependent).
Your unit’s low, elongated “sled” body, metallic top trim, and gold/cream colorway strongly fit the late-mid-century design language commonly seen in that window.
Who Created It
Manufacturer: Electrolux (the company)
Company origins (context): Electrolux was established as a major vacuum brand in the early 20th century and became globally known through door-to-door sales networks and a reputation for serviceable, long-lasting machines.
“Created by” in practical terms: The Super J line and the 1401-type units were engineered by Electrolux’s product teams rather than being credited to a single named inventor in typical consumer documentation.
What It Was Designed To Do
This vacuum was built as an all-purpose home cleaning system—especially effective for floors, rugs, and above-floor dusting when paired with the hose, wand, and attachments.
Primary functions
Carpet and rug cleaning (suction-focused pickup of dust and debris)
Hard-floor cleaning (with appropriate floor tool/brush attachment)
Above-floor cleaning via hose:
Upholstery (sofas, chairs)
Curtains and lampshades (gentle dusting tools)
Corners, baseboards, and tight spaces (crevice tools)
Stairs (portable canister + hose reach)
How It Works (Simple Explanation)
A canister vacuum like the Super J typically operates on a straightforward airflow principle:
Motor creates suction inside the canister.
Air (carrying dust/debris) is pulled in through the hose and cleaning head.
Debris is captured in a bag or internal filtration system (varies by exact configuration).
Cleaner air exits through a rear exhaust, while the motor stays protected by filtering.
Key Design Features Visible in the Photos
From the images provided, several hallmark traits stand out:
Low-profile canister body: Designed to slide under furniture more easily than taller upright designs.
Top carry handle: Helps with portability around the home.
Durable shell with metallic trim: Typical of an era when appliances emphasized repairability and longevity.
Rolling chassis/wheels: Built to follow behind the user as the hose is pulled.
Control panel area: Indicates integrated on-board controls (commonly power and sometimes suction control, depending on variant).
Why Vintage Electrolux Canisters Became So Popular
Electrolux canisters gained a long-standing reputation because they were marketed as premium household machines:
Strong suction and consistent performance for deep cleaning
Long service life when maintained (bags/filters, motor care)
Modular attachments that made one machine useful across many surfaces
Dealer/service model that kept parts and maintenance accessible in many regions
Collector Appeal Today
The Super J / 1401 “Golden J Jubilee” style is often sought after for:
Distinctive gold-and-cream “space age”/mid-century look
Brand nostalgia tied to classic Electrolux home demonstrations
Solid build quality compared with many lightweight modern units
Display value as a conversation piece in retro interiors
Practical Tips If You Plan to Use It
If you’re considering operating a vintage canister vacuum, these points matter:
Check the power cord and plug for cracking or brittleness before powering on.
Use the correct bag type (if bagged) to protect the motor and maintain suction.
Inspect hoses and seals for air leaks—small cracks can noticeably reduce performance.
Clean/replace filters (if present) to improve airflow and reduce odor.
Avoid fine construction dust (plaster, drywall) unless you confirm proper filtration—fine dust can be harsh on older motors.